Foreclosed and Short Sales, The How To Blog
Every home has a story to tell and this home had a very sad story indeed. So my goal is to take this home and create a happy, positive story.
What everyone saw
The first time I walked into the home, I saw the potential this home had. Now all I had to do was to get the bank to accept a price which would allow me to create that happy story. Negotiating with the bank is not an easy task. In a future blog I will go through the negotiations to shed some insight into that process.
To be able to “flip” a home, you need to have the ability to imagine what the home will look like; not how it looks now. Because I can guarantee that in its present condition, it is most likely very ugly and in need of TLC. In addition you need to understand your market; who is the potential buyer and what are they looking for in a home.
What I envision it to look like
For 1316 Carol, Naperville (aka “Carol”, my name for the flip) my market is the first time buyer. In fact I can imagine in my mind the family that is going to buy Carol. Their needs are:
- wanting to live in Naperville because of the schools
- because they have a 5 year old child who will be entering first grade and they have another child, most likely two or three in age
- and because of time constraints, budget, etc., they want a home that is move-in condition
- with up-to-date features like stainless steel appliances, hardwood floors and a nice yard
With this in mind, I start my “flip”.
A very rough palette! lol
My palette, so to speak
About Russ
Whether you are buying or selling your home, my goal is to get you the best price, in the shortest amount of time, and with the least inconvenience for you.
* Superior customer service is having your phone calls returned promptly, keeping you informed on what is happening with your home, and being on time for appointments.
My clients say it so much better than I: “Your referral of the home inspector was appreciated as well. Most of all you had time for us. You returned phone calls promptly and kept your appointments with us as well.” Jeff and Rafia R., Naperville
* I am recognized as a “Certified Real Estate Negotiator” in addition to my years as a CPA ensuring you get the best price possible.
For buyers, I am very knowledgeable about all types of financing and mortgages; from the conventional to the exotic making loan qualification easier for you. And I offer buyers Exclusive Preview, giving you a heads up on homes before they get posted on the MLS. Working knowledge of foreclosures and short sales as well.
For sellers, my Award Winning 14 point Marketing Plan BLOWS away my competition! I offer proven marketing strategies to get you the results you are looking for in today’s challenging market. Plus, the absolute best Internet presence you will find anywhere.
In addition, you will benefit greatly from my exclusive Salability Checklist which focuses our attention like a laser on what we need to do to get your home sold.
My professional staging and inventory knowledge assist both my buyer and seller clients by saving them time and money.
Investors appreciate having a professional Realtor that understands financing, taxes and how to get your deal closed.
Lastly, as a past member of the Illinois CPA Society, I know the value of ethics.
I am a full time professional Realtor serving real estate buyers ,sellers and investors in the Fox Valley and western suburbs including Naperville, Aurora, Plainfield, Bolingbrook, Lisle, Woodridge, Oswego, St. Charles, Geneva and others.
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